View All
the boba shop!
JOYBA® isn’t just bubble tea—it’s a whole vibe. With real brewed tea, popping boba, and bold, fruity flavors, JOYBA® brings the fun of a boba shop straight to you—no barista required. Designed for those who bring their own flair to everything they do, JOYBA® adds a burst of joy to every sip, every moment, everywhere.
turning sips into
social moments.
When JOYBA® needed a social media strategy as bold and bubbly as their teas, Mio stepped in to make it happen. Our mission? Build an engaging, trend-driven content strategy that boosted brand awareness, kept JOYBA® at the center of cultural conversations, and got more people to take their first sip. From content planning and photography to influencer collaborations and giveaways, we crafted a dynamic social presence that felt fresh, fun, and undeniably JOYBA®.
pop-up video
Every post was designed to pop—from product storytelling to viral moments.
social media
We crafted a bold, engaging social presence that mixed trending moments, influencer collabs, and fan interactions—keeping JOYBA® fresh, fun, and always part of the conversation.
trending content
From viral sounds to pop culture moments, we kept JOYBA® in the conversation by jumping on trends with a playful, on-brand twist. Fans knew—if it was trending, JOYBA® was there, having fun with them.
free boba? say less!
From small channel giveaways to a major Dream Dorm sweepstakes, we helped JOYBA® bring joy straight to fans. Whether it was repurposing content for quick-hit prize drops or coordinating a full-scale giveaway—including JOYBA® product, a mini fridge, and a gift card to refresh a dorm room—we made sure every giveaway felt fun, fresh, and on-brand. With a mix of low-production, real POV videos and high-energy engagement, we kept fans excited and coming back for more.
turning fan love into
engaging content
JOYBA® fans create incredible content, so we gave it a remix—stitching together taste tests, unboxings, and reactions into fun, fast-paced UGC mashups. More content, more energy, zero wasted moments.
photography
We created bold, seasonally relevant photography that made JOYBA® pop—whether nestled in a festive holiday scene or styled for a love-filled Galentine’s moment. Every shot captured the brand’s playful energy, turning each sip into a shareable moment.
View All
